How does a social commerce or shopping works?

Published: 06th March 2011
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Social commerce and e-commerce are correlated, except that it involves social media or online media to assist the online business process. An eCommerce comprises of vendors and consumers assembled together for exchange of goods and services over Internet. e-Commerce is a system by which one can sell or purchase in Internet electronically via website. The ability to access credit cards via Internet makes this process more pliable. There are a number of people enjoying online shopping. Setting up an online store is more economical than in a market, where you have unnecessary expenses like rental expense, charges on setting up the store itself, labor charges, etc. In today’s busy world, convenience is all what matters. Even duration of shipping has come down to a large extent, so the order is delivered at your door step in a very short time.
There are different kinds of social commerce websites but most of them have the same features. Most importantly such websites should have the provision to access credit cards, because transaction never takes place through a website due to security reasons, but through some payment gateways. A payment gateway makes sure that the transaction takes place safely without any sort of malpractices. Also ensures that your website is protected with 128-bit encryption so as to obstruct from your account getting hacked. Once an order is placed the money is directly moved to the corresponding person’s account. When you create a store you have an option in the administration section to maintain your website, i.e., the list of products you want to sell or swap, etc.

Social commerce is not about just making money building up a huge number of fans in social communities like Facebook, Myspace, Twitter, etc. Most of the standard brands have recognized the importance of social commerce and have started working on it to enlarge and monetize their business. The recent survey shows that Facebook customers have approximately 10% have larger shopping carts when compared to the average online customers. Social e-commerce is of huge potential for small enterprise as well. Here they are likely to build stronger relationship with the customers, which will show a drastic growth in sales graph. Most of the brands today have a big opportunity to experiment with extremely flexible social commerce websites. Smart monitoring method on the trend followed and notifying your fan followers can bring huge revenue for you. Basically it all relies on how well is your organization structured and how flexible you can be with your business. You just need to get the right click of the best social shopping website. The most appropriate method followed now days is direct selling business. Whatever the business is he should know how to do business on facebook, Twitter, Myspace, etc.


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